Content SEO – 5 most important rules to adhere to

What is content SEO?

The topic consists of two keywords: content (content [of texts presented to customers]) and SEO (Search Engine Optimization).

Content SEO results have a significant business impact because it:

• generate traffic to the website
• increase the number of potential customers
• increase sales
• have a positive impact on the popularity and image of the company

Therefore, learning about SEO content guidelines is extremely helpful for anyone who focuses on online marketing. So let’s discuss the most important ones.

Content SEO – 5 basic rules

First, important information – there are no shortcuts in creating content for SEO. Knowing the tips below is helpful, but does not relieve you of the obligation to write substantive content.

We assure you that the effects are worth the effort. After all, positioning has become the marketing goal of most companies for specific reasons. So let’s check what content SEO looks like in practice.

Uniqueness

Content must be unique; this is condition number one. It’s not just about the fact that individual texts are more effective because they ensure brand consistency, adaptation to the needs of recipients, etc. If they are copied from another website, Google may impose a penalty and, consequently, degrade the position, which is what we want to avoid.

Therefore, the basic issue of SEO content is that it must be written from scratch. Of course, it may be based on other sources, but its form requires uniqueness.

Utility

Another feature of SEO content is the substantive content that brings value to readers. Useful information is a requirement for text to find its place in the online ecosystem, gaining traffic from the search engine.

Along with this, we must pay attention to the reliability of the news we convey. Referring to questionable sources, emotional content or extreme subjectivity are undesirable elements of SEO content. A better idea is to approach the topic objectively and consider all the pros and cons (such high-quality text is called quality content).

Clarity

Optimal information architecture is of great importance for SEO results. A clear text structure for positioning should include:

• introduction (excerpt)
• hierarchical arrangement of headings
• extracted definitions and the most important fragments
• paragraphs
• summary of conclusions (summary)

Thanks to this structure, the recipient will find the necessary information more easily, and the whole thing will be much more readable. Needless to say, this type of content is more promoted in the search engine.

Optimization

A set of several permanent steps that are taken after writing content is called text optimization for SEO. These include:

• meta-texts – i.e. the formulation of content appearing in search results;
• keywords – placing phrases (in the title, headings and text) for which the content is to be positioned;
• adding photos – including attractive graphics and specifying alternative text (which will be displayed if the photo does not load);
• internal linking – adding links to other texts based on the same URL.

Carrying out these activities is not time-consuming and has a significant impact on the SEO potential of the content. So they definitely cannot be missed.

Environment

This element does not strictly apply to content creation, but we cannot ignore it because it significantly affects the SEO results. What effects can an article that was placed on a slow website about outdated technological solutions bring?

The environment in which we place content has a significant impact on the position in the search engine. Factors that determine potential SEO include:

• topical authority
• page loading time
• domain age
• friendly graphics
• SSL certificate
• number of incoming links

So we see that SEO content itself is not the only thing we need to pay attention to. The target place of publication is equally important, as it is also responsible for the final effects of the created content.