Running a blog – is it worth hiring a copywriter to run a blog?

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Running a blog usually involves having to write lots of articles to post on your blog. Is this the optimal solution in practice? Or maybe hiring the services of a copywriter will result in the creation of  additional quality content and resultant benefits to your website? In this article, we will answer the question of whether it is worth hiring a copywriter to run a blog.

What does running a blog with the services of a copywriter look like?

Running a blog consists of regularly posting complete contents along with photos and meta-texts on the blog page.

A copywriter can do this using a CMS (content management system, such as WordPress), which every blog has. Along with this, the client does not have to accept and insert the received material, but the author of the texts himself takes care of it.

There are some advantages as well as disadvantages to this.

Blogging – is it worth it?

The right decision depends on each company’s situation. Entrusting your blog to a copywriter brings many advantages, but also risks. Let’s discuss the most important of them.


  • SEO optimization
  • Time saving

The basic benefit of running a blog by a copywriter is the additional optimization of the text for SEO, which the copywriter performs when postingthe article.

Copying text from Word is not enough to increase positioning. Additionally, it is necessary:

  • specifying the headers
  • adding photos to the article
  • development of meta-descriptions

Formatting, i.e. bolding/highlighting the most important fragments, may also be helpful. Thanks to the above procedures, articles become more attractive to readers and more visible on Google. A copywriter who takes over the running of the blog takes over these activities, which is associated with another advantage for the company – time savings.

Clients who post articles themselves know that this involves some effort. Each time you have to copy the content and perform the above actions. A copywriter can, however,  release you from this unpleasant obligation by creating and posting contents from A to Z. As a result of this, the client simply pays and does not worry about the functioning of his blog.


  • Additional costs

The biggest downside to blogging is the cost. Posting and optimizing a blog article requires additional time, which usually results in a higher rate per 1000 characters.

The blogging service becomes another expense that can be problematic for companies with low revenues and high costs. So it remains a matter of individual calculation whether such a solution is worth the price.

However, if we treat copywriting as a serious investment that is responsible for the image of the company, it is worth considering the comprehensive work of a specialist who will ensure optimal benefits of the blog.

How much does running a blog with the services of a copywriter  cost?

Running a blog with the services of a copywriter is an additional paid service and usually costs between N28, 000 – N96,000 net for writing and posting a single article (depending on article length). Contact us for free quotes.

An alternative used by some copywriters is to include the price in the rate for 1000 characters with spaces, price may vary based on the specific content and writing style used. Click here for our pricing.

The final price of running a blog depends on the length of the texts, as well as the skills of the copywriter.


  • Running a blog is an activity consisting in comprehensively posting written texts on a blog page.
  • This allows for additional optimization of articles for SEO, which increases their business impacts. In addition, maintaining a blog saves the company time and effort.
  • Running a blog increases copywriting costs, so the optimal decision is individual for each company.
  • It is certainly worth talking to your copywriter about such a service. Everyone specializes in their field, and inserting content on a blog is an activity that lies entirely within the competence of the writer.

Oluniyi Akande

I'm an AI/SEO copywriter and editor. With over 6 years of professional content writing experience, I've written fresh contents, revamped existing contents, and edited lots of AI-generated contents to drive traffic and sell products across the world. When I'm not working, I love to drive, swim, and watch movies.

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