The most common SEO mistakes that you need to avoid
Though Google’s set its algorithms expectations a few years ago, some people still commit some common SEO mistakes. Such improper contents can be counterproductive, degrading the positioning of the page. Therefore, find out what you need to avoid creating non-effective texts that will adversely affect your organic traffic.
Common SEO mistakes
The technique of positioning with content has changed over the last few years. Those who have not kept up with the times still make glaring mistakes that prevent them from gaining a visible position in the search engine. Let’s analyze the most popular of them.
Too many keywords
In early 2011, Google created the official Panda algorithm, which was supposed to promote valuable web contents while punishing low-quality texts.
Since then, the specificity of the content has changed drastically. Pretzels fell into disuse, as did low-quality background texts. In turn, substantive expert articles came to the fore, which are a powerful foundation for SEO.
Keywords are still extremely important, but they must be present in the right intensity of 0.5-3%. These are not strict values, but safe limits beyond which a natural, reliable text usually does not go.
The use of headings and boldface is very important to inform search engines which words and fragments are more important than others.
In addition, these are activities that increase the readability of the text, which affects the comfort of users. Additional performance of internal linking is also helpful, as it facilitates navigation on the website and facilitates access to other interesting content.
Valuable content is the basis of positioning, but do not forget about the “form” in which it is found.
Valuable information is key, but length is just as important.
Remember that web contents compete with other websites for “readers usability”, and a long content is usually one of Google’s algorithm indices for valuable contents.
Of course, the optimal length depends on the key phrase. The more general the word, the greater the competition, and thus the more demanding texts to rank high for it.
Already 3,000-5,000 characters with spaces (CWS) can ensure a top position for niche key phrases. General issues require content that oscillates around 10,000-15,000 CWS. Of course, visibility is affected by a number of other factors, such as the age of the domain, incoming links, and page structure. Nevertheless, the topic of length cannot be neglected, as it is a key element in the fight for higher search engine positions.
No meta texts
If you do not provide a meta title and meta description, Google will generate the text automatically. This significantly reduces the click-through rate, and at the same time SEO. For this reason, take care of attractive descriptions that will encourage users to click to your page and read the content.
- The most common errors in SEO texts are key phrases, formatting and article length. You should pay special attention to these elements, as each weak link affects the visibility of your web content.
- An effective web content is characterized by exhaustive content, as well as a clear and transparent structure.
- Only after taking care of these foundations can you move on to formatting and keywords that complete the whole thing, maximizing the effects of positioning.
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