Hiring a copywriter – the most important factors that should determine your choice
Every entrepreneur wants to make the right decision, paying as little as possible for the desired results. The choice is not easy due to the bipolar risk – you can either overpay or see no results. Since we are associated with this environment, we will try to answer the question of what to pay attention to when choosing a copywriter.
Working with a copywriter – benefits
To make the right business decision, we must determine what exactly we need. A copywriter is a lucrative solution in certain situations, so the requirements for him also vary depending on the specific case.
Increased positioning
It is worth choosing cooperation when we want on-site SEO activities (within the website). Obtaining links is not everything, because you need useful content that will bring potential customers.
If your company’s website contains low-quality content, it is worth looking for a copywriter who has specialist knowledge of our industry. Substantive articles created by a qualified person will ensure the best SEO results.
Owners of online stores and e-commerce platforms should also consider cooperation, because product and category descriptions are essential elements of visibility on Google.
Higher conversion rate
If we present an offer and want to sell or want to obtain e-mails via a landing page, appropriate content is crucial to ensure high conversion.
Attractive and persuasive texts are a one-time investment that permanently increases the effectiveness of our marketing activities. Therefore, working with a copywriter will be profitable for all entrepreneurs who want to present their new project to a larger audience. If we are creating something from scratch and our goal is to sell on the Internet, professional content is the starting point.
Building expert image
Using the services of a copywriter is a great solution when we want to create a professional brand. Substantive content is a natural showcase that exhibits the company’s knowledge and competences. As a result, interest in the company’s offer will increase, and multiple transaction are not far from being finalized.
However, for this goal to be successful, the hirer will need a copywriter with extensive knowledge of its profession. The texts must be of the highest quality, and therefore you must be prepared for higher investment costs.
We can therefore see that the choice of a copywriter depends strictly on our needs. Creating a premium brand requires expert articles, but our requirements are completely different when we need extensive back-end content.
Choosing a copywriter – what to pay attention to?
We already know that successfully working with a copywriter depends on our individual needs and requirements. However, we can distinguish several fundamental factors that we should familiarize ourselves with, regardless of the nature of our order.
When choosing a copywriter, you must take into account, first of all, skills, the rate per 1,000 characters and processing capacity.
Time limit for completion
We need to answer the question of how much waiting time we can afford given the demand for specific topics. If we need texts immediately, the stakes will usually be higher and the quality lower.
Although SEO activities require publishing regular content over a long period of time, the situation is different when we show our recipients articles about recent events, news or trends. Indexation by search engines is governed by different rules than human reactions to news, so the deadline should be adapted to the texts we want to publish.
Delivery time
It’s hard to say, but for the purposes of a general outline, we can assume that texts delivered within 3 days are “express”.
Again, a lot depends on our requirements. Ironed items may be needed “yesterday”, so the delivery time is one day. In the case of substantive blog articles, the standard is publication within a week of receiving the order. The more scientific the content, the more time it requires to collect and analyze reliable materials.
The situation in the team is different. Our content marketing agency, as a group of professional copywriters, creates up to several hundred descriptions a day.
Text quality
Many of us need great content, but the question is whether a copywriter will be able to create it. Describing industry topics requires specialized knowledge, so we must pay attention to education or knowledge of the issues and – above all – to the portfolio.
A good copywriter does not have to complete studies in all fields – the ability to search for reliable information and then transform professional nomenclature into understandable and attractive content is enough. If the portfolio includes at least two or three specialized articles from different fields, we can expect that the texts from our industry will be created at a similar substantive level.
Price
The stakes are one of the biggest variables in the copywriting profession. Text prices range from N1,000 – N1,500 to even N20,000 net for 1,000 characters with spaces. Therefore, it is impossible to determine the ideal rate, because at the lower price range we can often buy unprofessional content, and in the case of the upper price range, we will often pay a fortune for not very extensive texts, which will strain our budget.
So what to do? The best solution is to familiarize yourself with the qualifications of various copywriters and then choose the person who offers the best quality-to-price ratio in his price list. We must remember that the rate is quite dependent on our requirements, so you must determine in advance how much you’re are willing to pay.
If we want great, specialized content, sometimes it is better to pay more for one good text than for five bland ones. Remember that an article or description is not only the number of characters converted into SEO. It is also valuable information for the customer and is a proof of the company’s true quality.
One thing is certain – effective content is not created in an hour. A lot depends on our requirements, but we must be aware that top-shelf texts require time-consuming research and extensive knowledge. You can’t cut corners in this aspect, because no reliable professional creates super promotions and discounts for his difficult work.
Number of characters per month
Content demand is another variable that ranges from several thousand to millions of characters per month. If we assume a high investment budget, it is worth starting cooperation with a copywriter who has enough time to cope with the order.
A larger number of characters means faster development and growth of company content, which translates into better results. There are significant differences in processing capacity among copywriters, so we need to determine this issue when we expect extensive and numerous texts.
Ability to issue an invoice
For almost all companies, it is important to issue an invoice that can be included in the tax-deductible costs. Not every copywriter issues this document, so it is worth clarifying the topic of settlements before hiring a copywriter
Transfer of copyright
To complete the formalities, the issue of transfer of economic copyrights should be raised. With them, full ownership of the ordered texts for commercial use is passed to the client.
Feedback
Efficient communication is extremely important when the order requires a short execution time. Constant contact and quick corrections are an undoubted advantage that will certainly come in handy during the upcoming deadlines.
Copywriters – where to find them
Once you have determined your requirements, the question becomes where to look for a good copywriter? To find a good copywriter, we have three basic fields to choose from:
- websites,
- advertising portals
- social media groups.
Each of these platforms undoubtedly has its pros and cons.
Websites
Copywriters who have their own portfolio websites tend to be more professional and are more organized in terms of customer service. What’s more, after completing the service, they will issue an invoice and transfer the copyright. However, the main disadvantage is the price, which includes not only the work performed, but also marketing activities. Of course, the above features are not the rule, but statistics support these assumptions.
Advertising portals
Advertising portals are a common place for experienced copywriters and beginner freelancers. Everyone can post their offer along with sample texts, which gives a wide range of options for potential contractors. Unfortunately, with this there is the possibility of selecting people without competences who have paid for the promotion of their services.
Social media groups
Facebook and LinkedIn are the habitat of both professionals and students earning extra money. The dichotomy is therefore felt and it is not easy to catch a good opportunity. This does not change the fact that we can find a good copywriter at an affordable price. However, the diversity of participants makes the final effect much more random.
If we need professional and proven texts, it is better to choose professionals who have been in the industry for a long time. However, if we have a very limited budget or want to employ a copywriter in our company, perhaps a beginner freelancer found on a thematic group will be a better solution.
Summary
- The choice of a copywriter depends strictly on our requirements.
- Knowledge, commitment, quality-to-price ratio, and rate are the key factors that we should pay attention to to ensure that orders turn out to be profitable.
- We also cannot ignore issues such as contact or the possibility of issuing an invoice.
Working with a copywriter can significantly contribute to increased profits, so it is worth considering your decision carefully and thoroughly analyzing your expectations. There is no ready answer to the question of which copywriter to choose, because for some entrepreneurs the priority will be quality, for others price.
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