Creating background texts – a comprehensive guide for everyone!
Creating background texts is a seemingly simple activity. We create content saturated with key phrases and it’s ready! Unfortunately, such actions have been ineffective for at least several years. Google’s business policy and algorithms have undergone a fundamental change, so we’ll discuss how to create back-end texts to bring optimal results in terms of SEO.
What are background texts?
Background texts are articles intended for publication on background web pages, and their main task is to increase positioning by using thematic key phrases.
Many companies create back-end websites to promote their main company website. This is one of the positioning techniques that involves collecting valuable links. Thematic backend pages provide articles that must gain recognition in the eyes of Google.
The more transparent and substantive the entries, the better they are rated by search engine algorithms. A high-quality backend site transfers some of its power to the “parent” site through linking, and the consequence of this process is an increase in SEO rank. Content that makes the most use of the potential of the backend is called backend texts.
Creating background texts – rules
Now that we know the general principle of how backend texts work, we need to specify what characterizes this type of content. Considering their use, we will come to two conclusions:
- background texts must be valuable and exhaust the thematic issues, as well
- have a gentle, transparent and spacious form.
Background texts and quality
Creating back-end texts involves creating SEO-friendly content that will be recognized by the search engine. Although the background page itself must be saturated with industry information, background texts do not have to be strictly specialized in nature.
Concise content with high substantive value is great for scientific articles, where we care not only about positioning, but also about creating the image of an expert. Publishing texts of such high quality is not profitable in the case of back-end pages that only support positioning.
Therefore, background texts should contain a lot of useful information, but they do not require an extensive bibliography. Choose a healthy ratio between reliability and content size.
Background texts and volume
Extensive content without much of a message is considered pretzels that are not worth discussing at this time. The Panda algorithm, starting in 2011, captures low-quality, unhelpful texts.
On the other hand, too short content has a negative impact on indexation. When creating back-up texts, we must pay attention to the appropriate volume of articles, which will be a clear signal for search engines that the page exhausts the selected issues.
How to write a good background text?
Currently, creating effective back-office texts does not allow for shortcuts. The content must be long and also informative.
The SEO structure allows you to be noticed, but it is the quality content that gives value through vigilant and increasingly “smarter” algorithms.
However, beyond the quality and volume aspect, we must pay attention to important details:
Construction of background text
The structure of the backend articles is SEO friendly. This means skillful headline management and strategic keyword management.
The headings should be hierarchical, which means that we describe the topic from the general to the specific.
Below is the correct structure of headings for an extensive background text about a vegetarian diet.
H1 (title): Vegetarian diet – impact on human health. Check!
H2: Vegetarian diet – what is it?
H2: Vegetarian diet – benefits
H3: Effects on the circulatory system
H3: Gut health
H3: The immune system
H2: Vegetarian diet – side effects
As you can see, the smaller headline always refers to the larger one. This is a great convenience for both readers and search engines.
Background texts must contain appropriate keyword phrases, usually 0.5-3% of the total text volume, although we recommend avoiding extremes.
Moreover, some key phrases should be included in the headings, as well as in bold, important content elements. This makes it easier for search engines to assess which words in the text are particularly important.
FAQ and Q&A
The Koliber algorithm, which came into force at the end of August 2013, selects search results more precisely depending on the entered keyword. Placing an FAQ or Q&A at the end of the article is a great solution to use keywords for niche, specific queries. This is an opportunity to make the back-end text more detailed, creating greater value for the search engine.
Information included in the background text
We hope that so far we have debunked some myths related to background texts.
Okay, we now have content of the appropriate length, structure and substantive value. We need to look closely at the last component.
Strict subject matter
Background texts concern the industry in which the “parent” company operates. Thematic resources are the most effective and, in fact, only they are worth this time-consuming investment. What’s more, they are definitely more natural for search engines.
The distinctive feature of good background text is content that is equally suitable for blogs!
Search engines give value to interesting articles. However, to obtain such information, the algorithms analyze LSI keywords or cornerstone content, i.e. factors that are an inherent element of substantive texts.
Does every background text have to be high quality?
Of course not. In this article, we focused on exemplary, effective back-end text that brings the best SEO results due to its high quality. However, this does not mean that all content for backend pages has to be of the highest quality.
When building positioning, investing in substantive texts is a great solution for a company website. However, when creating back-end content, we must maintain an appropriate balance of quality for time.
Firstly, too substantive content is time-consuming, and secondly, we need a lot of articles. The back-end website is an investment in positioning, which in most cases means that we need to achieve maximum results with minimal marketing costs.
A good idea seems to be quality rotations, which consist in inserting articles with varying degrees of substantive content. Thanks to this, the back-end website can boast extensive content, while demonstrating professional knowledge and a specialized approach to thematic issues.
Analyzing the above information, an important question may rightly arise – what is the difference between a background text and a blog article?
Background texts and blog articles
In an ideal world, you could say that there is nothing – only the destination is different, because the first type of content goes to the back-end pages, and the second to the blog pages. However, in practice, the backends are usually of lower quality, and the volume associated with them definitely outweighs the pleasure of reading. Why? For a simple reason!
Back-end texts are designed to increase positioning without much involvement in satisfying the needs of the reader. On the other hand, blog articles are primarily intended for people, and the impact on SEO is just a pleasant side effect. It cannot be denied that blog articles are often created by enthusiasts, professional copywriters or authors with specialized education, and the background is created as part of dry marketing activities.
In fact, both types of text describe specialized topics and are also clear and structured for SEO. The difference in content depends only on the specificity of the marketing activities carried out, and not on the overriding principles.
If you have read the above article carefully, you may be faced with some ambivalence – after all, we once convince ourselves of the specialized nature of background texts, and then we deny the content that is too substantive. So what’s it like in the end?
What kind of background texts should you create?
There is no simple answer to this! The precise nature of the text depends on the number of entries, back-end pages, industry, competition activities and individual content marketing strategy. For some companies, “quality entries” will work better, while for others more “extensive”.
Our goal was to show what backend texts are effective. We deliberately outlined the consequences (costs) of too good content to show that each company must choose a solution tailored to its capabilities. We realize that precise answers are attractive to readers, but in this case I once again have to subscribe to the life maxim “it depends”.
- Backend texts are the type of content placed on backend pages.
- They are aimed at increasing positioning by publishing thematic content and linking to the parent company website.
- Back-up texts should be of high quality due to the current promotion of useful content by search engines. For this reason, excessive manipulation of key phrases does not work today.
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