Related searches in Google search results – how to use them in SEO and marketing?

What are related searches on Google?

W większości przypadków wyświetla się ona w dolnej części strony. Frazy znajdujące się bezpośrednio pod wynikami wyszukiwania wykorzystywane są przez copywriterów, specjalistów od pozycjonowania, a także osób zajmujących się marketingiem firmy. Podobne wyszukiwania pomagają również użytkownikom! Powiązane tematycznie hasła pozwalają na kompleksowe podejście do tematu i spojrzenie na niego z perspektywy innych internautów.

In most cases, it is displayed at the bottom of the page. The phrases located directly under the search results are used by copywriters, positioning specialists, as well as people dealing with company marketing. Similar searches also help users! Thematically related entries allow for a comprehensive approach to the subject and a look at it from the perspective of other Internet users.

For example, searches often entered by users interested in SEO are:

• How to search by keywords?
• What helps you find information on the Internet?
• How does the search engine work?

How does Google match related searches?

Google constantly scans the Internet using a customized algorithm, the so-called Googlebot. The purpose of a given action is to match the phrases entered by users to the content of websites. Thanks to this, the article you are reading can be displayed in the search engine after entering the keyword: “Related searches in SEO”.

Based on the information collected by the algorithm, Google is able to combine phrases X with phrases Y most often typed by the same users. The result is related searches is visible at the bottom of the popular site.

Related searches and SEO

Related searches visible at the bottom are among the main areas of interest for copywriters, content writers and positioning specialists (SEO). Search Engine Optimization is activities focused on increased website visibility in Google. For this reason, positioning has a direct impact on the sales of the products offered.

Related searches are a specific and free database of key phrases compatible with Google algorithms. Keywords entered by other users can be placed on the home page, in product descriptions or blog articles. Related searches are called long tail phrases specifying the intentions of the user and the potential customer.

Related Google searches in marketing

Related searches in Google are used not only in the context of key phrases. Related terms give marketers a broader view of customer expectations and needs. Expanding services with aspects covered in similar searches can have an incredible impact on sales. The activity of Internet users is a source of inspiration for a marketer. A company using a database of similar searches always stays in touch with the preferences of web users.

Related Searches vs. Web Users

Related searches on Google are used primarily by ordinary web users! Related phrases give a comprehensive look at the topic and resources of the search engine. The offered function facilitates the assimilation of the most important information. Related searches allow you to expand on a given topic and get the most relevant results.

Autocomplete vs related searches

Both Google functions indicate the terms searched by web users related to the entered phrase. However, related searches are selected in a different way than search engine suggestions as you type. Unlike autocomplete, they do not have to contain the exact phrase entered by users.

AnswerThePublic – analysis of similar searches

The most popular tool for finding related searches on Google is AnswerThePublic. The service allows for free analysis of several phrases a day, presenting dozens of combinations of keywords and questions formulated by other users. Although AnswerThePublic is based on the autocomplete function, the phrases entered by Internet users are very similar to related searches.

AnswerThePublic also shows data such as:

• Search difficulty – an indicator informing users about the difficulty of positioning the page for a given phrase;
• Search volume – the number of searches for a given keyword per month;
• Cost per click (CPC) – the cost of acquiring one visit to the promoted website;
• Paid difficulty – an indicator that determines the competition for a given phrase in paid search results.