Long tail keywords – how to use them effectively in content creation
The use of long tail keywords is the so-called long tail positioning. What makes it stand out and why has it become so popular? find out more about this in the article below.
Long tail keywords – what are they about?
Keywords (phrases) are words that information seekers enter into a search engine.
In turn, long tail keywords are a series of related words whose task is to precisely answer the an information seekers’ query.
They are typed less frequently, but they convert more frequently due to their accuracy in meeting the reader’s needs.
Long tails related to the phrase “slimming diet”:
- Slimming your waist with a diet
- Weight loss diet and kidney problems
- Is a weight loss diet safe for older people?
Why are long tail keywords important?
Being displayed in the search engine brings a number of benefits to a website. The website acquires valuable traffic and thereby increases the pool of potential customers. Moreover, the effects do not require a constant financial outlay, unlike paid advertising.
Unfortunately, Google only offers ten places for the lucky ones, so it is considered a success when a website lands in the TOP 10 search results. Further positions will not have a significant impact on traffic – hence it is not without reason that it is said that the second page of search engines is the perfect place to hide a corpse, because no one looks there.
Positioning for general keyword phrases (short tail) is difficult due to huge competition, which will suppress the effects.
We have repeatedly emphasized that the position depends not only on the work put in, but also on the activities of other companies, because they also want to be visible.
For this reason, short keywords mean a constant fight against the competition, as well as large investments related to acquiring links – it cannot be done without it. Long tail keywords come to the rescue and allow even local companies to break through.
Creating long tail content is the key to positioning
If you realize that fighting giants puts you in a losing position, it’s time to think practically and learn how to appear differently to users.
Sticking to the ‘diet’ example above – we know that there are relatively few people who have kidney problems and also want to lose weight. However, there are such people and you can get some traffic to your website on a monthly basis. If we were to describe only a ‘slimming diet’, the article would certainly not see the light of day due to the large number of well-established portals in this industry. but we stand a chance of competing for a long tail keyword related to slimming diet.
Long keywords convert better than general phrases, so they make up for their lower popularity with greater sales potential.
This is one of the ways of inbound marketing, so even with a low number of hits you can still get requests for quotes because of your valuable audience.
Are long keyword phrases effective?
Google regularly updates its algorithms to more precisely respond to user needs. Hence, there is a progressive fragmentation of knowledge on the Internet, which opens the door to articles and subpages that describe a narrow range of topics.
Long tail keyword phrases allow even small companies to gain high positions without large expenses related to link building. Of course, a well-maintained website that regularly acquires links and publishes content has a greater chance of ranking high, but the rule is simple: long keywords are easier to position (SEO) than short ones!
So if you want to take on Google traffic, focus on precisely reaching interested people. As your business grows, you can compete for more general phrases. Nevertheless, it is believed that longtail keywords are a good solution at every stage of company development.
Long tail keywords allow even small companies to gain high positions.
Extended keywords – tips
We have learned the theory, but what is it like in practice? It’s time for a few rules that may be useful to you when creating content based on long tail phrases.
- Use different variations – Google is getting good at differentiating the forms of keywords, so you don’t have to stick to just one version. The most important thing is that the content of your article actually responds to the given problem, sticking to the chosen thematic scope.
- Preface your article with a competition analysis – this is why you order or create articles with long keyword phrases to generate traffic to the website as efficiently as possible. Therefore, make sure that similar topics are not covered or at least not covered by competing texts.
- Consider an FAQ – questions and answers are a great solution for sneaking in extensive keywords. They are usually almost identical to user queries, so they may prove to be an effective method in your company. It is worth a try!
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