Blog topics – where to get ideas for articles?

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If you want your blog to be popular, you need to regularly publish interesting and engaging posts. Unfortunately, each of us eventually runs out of ideas for new articles and nothing comes to mind. Where do you look for inspiration for your next publications when this happens? In this article, we present useful tools and methods that will certainly help you find the perfect blog topics!

Useful tools and methods for generating blog topics

Blogging will help you build an expert brand image, but it will also provide organic traffic from search results and contribute to increased sales if you sell your products or services. A comprehensive blog is something that most entrepreneurs strive for, but ideas for articles eventually run out.

What to do when you lack inspiration for new content? Here is a list of 19 useful tools and methods that will help you find interesting blog topics.

Google autocomplete

Just type an interesting phrase into the search box, and Uncle Google will show you his suggestions. Autocomplete can serve as both inspiration and a ready-made title for an article. For example, if you run an online shoe store, you can enter the phrase “What shoes” into the search engine, and the search engine will show you what information other users were looking for.

From these suggestions, you can choose some really interesting blog topics that will definitely generate traffic to your site and attract new customers.

You can also use related searches – after clicking on a given phrase, a window with related topics will appear at the bottom of the page.

There are a lot of suggestions that you can use on your blog, and finding them will take you literally a few moments.

Answer The Public

This tool allows you to search for long-tail keywords. It is free and effective, but it only allows for 3 analyses per day, so remember to use it wisely.

After selecting the country and language, enter the phrase you are interested in in the search field, and after a short while you will see a lot of useful information that you can use when planning topics for your blog.

After entering a specific phrase, you can receive:

  • questions searched by users in Google related to the keyword;
  • prepositions with the keyword phrase;
  • comparative searches for keywords;
  • alphabetically arranged searches;
  • related phrases.

You can also download the whole thing in a .CSV file

Answer The Public displays its results in neat tree-shaped graphics.

Google Trends

Another interesting and useful tool is Google Trends, which shows trends in user queries. After entering the phrase you are interested in, you will get:

  • the number of searches in a given period;
  • similar searches and topics;
  • a graph of interest by subregion.

You can also compare different phrases with each other and see which topics are more desired by users.

Ubersuggest

The tool generates a list of keywords (including long-tail) based on Google searches and data from competitive sites.

After selecting a language and entering the appropriate phrase, you will receive:

  • an overview of keywords by month;
  • phrase suggestions;
  • the difficulty level of each keyword;
  • the average number of searches;
  • CPC rates.

Media monitoring

Using tools such as Google Alert or Brand24, you will be up to date with industry news. All you need to do is set the phrases you follow in the user panel, and you will receive an email summarizing the most important news and articles.

Google Alert is certainly less effective and precise, but it is completely free. Brand24, on the other hand, is a paid tool, but it provides much more specific information, including searching for places on the Internet where your blog was mentioned or posts that were the most popular in social media, etc.

SEO tools

An important factor influencing the position of your website in Google is the selection of appropriate keywords. This process is facilitated by the use of tools such as SEMSTORM, Senuto or Ahrefs. All you need to do is enter an interesting keyword in the internal search engine, and the system will show you the number of searches and show other, related phrases, or even words with a similar context.

Each of the tools mentioned is worthy of attention and will certainly be a great topic generator (and more!).

Google Keyword Planner

Another intuitive and easy-to-use tool that will show you the best phrases related to the products or services you offer, as well as the average monthly search volume. It is a tool dedicated to advertising specialists, but if you cannot afford paid tools like Senuto or Ahrefs, then Google Keyword Planner will certainly come in handy.

Competition analysis

A valuable source of inspiration is looking at the content of other bloggers. Of course, it is not about copying, but about describing the topic even better, perhaps from a different perspective, adding your own experiences. This will allow you not only to enrich your blog with new positions, but also to implement keywords that your competition is positioning for.

Remember that this is not a dishonest play. There is a huge amount of content on the Internet and it is growing every day, so it is normal that articles on thematically related pages are repeated.

Google Analytics

It is also worth discovering the potential of Google Analytics – this tool is a valuable source of knowledge not only for bloggers. From its statistics, you will learn, among other things:

  • which of the added entries had the most views;
  • which websites refer to your website;
  • how much time Internet users spent on a given subpage;
  • how many unique users you have;
  • on which devices your website is displayed;
  • you will learn the bounce rate;
  • you will check the interests of your readers and obtain basic information about them.

And much more. This is just a small part of the statistics that Google Analytics offers. Knowledge of the audience is particularly important – by getting to know your readers, you will be able to better reach your target group by publishing interesting topics on your blog.

Google News

Google News collects the most important articles from selected websites, and each website is thoroughly checked for quality and content. In Google News, you can browse popular headlines or categories or enter your own keywords.

Forums and Facebook groups

Internet forums or Facebook groups can gather thousands of people. Users ask a lot of questions there, but they also exchange knowledge and experiences. It is worth following these places and observing what Internet users are discussing. Reading them is a huge source of inspiration for new blog topics.

Industry books

I think everyone knows that it is worth reading books. And if they are to additionally help you in running a business, you should reach for them all the more. Thematic books usually contain extensive, condensed knowledge and are created by experts in a given field. Maybe you will find an interesting topic for your blog in them, and if not – you can always just write a review.

Comments under posts

Check what users are writing about and asking about under your articles. Perhaps one topic has particularly interested them and you will be able to expand on it in a new post.

Calendar of unusual holidays

You can refer to so-called unusual holidays on your blog – International Falafel Day, Wind Day or Angler’s Day can be a great inspiration for creating a unique and interesting article.

Related industries

Think about what other industries can be related to yours and start writing articles about them. For example, if you run a blog about hair care, you can expand your “field” with an additional category – facial or nail care.

Contents recycling

If you are running out of ideas for new articles, and your blog is extensive and you have exhausted all the most important topics, try editing older entries. Something may have changed in the industry since your old post was published, so update the articles, add newer information and remove those that are no longer relevant today. Google looks very favorably on such activities of bloggers.

Article titles

Pay special attention to the titles of your articles – even the best entry can be skipped by users if its headline is not interesting and appealing. But how to create one? Don’t worry – we wrote about that too! 😉

Organization

Remember to plan and organize your blog post publishing well. First of all, write down your post ideas, because unfortunately they tend to slip away from your mind. You can use a regular Excel spreadsheet for this, or if you prefer, write everything down in a paper notebook.

Also, prepare a strategy for posting to avoid chaos and adding thoughtless texts.

Summary

  1. For your blog to be popular, you need to regularly publish interesting, substantive, and engaging posts.
  2. Tools like Google Autocomplete, Answer The Public, Google Trends, Ubersuggest, Senuto, Ahrefs, and Brand24 will help you find blog topics.
  3. Create your topic planner. When an interesting idea comes to mind, write it down so you don’t forget about it.

Olayinka Oni

I am a versatile content writer and copywriter with over 3 years of intense work experience. In addition to writing marketing copies, website contents, articles, blogposts, UI/UX contents, product descriptions, social media contents, and landing pages, I'm also skilled in Search Engine Optimization (SEO), digital marketing, and business development.

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