Copywriting price per 1,000 characters – how much does content creation really cost?

Copywriting price per 1,000 characters

Content price is strictly dependent on the subject and the amount of research required, which significantly affects the time it takes to create the text.

However, let’s try to adopt a general range that the vast majority of copywriters fit into. The data presented is based on our observations and numerous experiences with both agencies and freelancers.

When formulating the expected rates for 1,000 characters, we took into account the most popular Facebook groups and selected company pages.

Copywriter price – how much does a text of 1,000 characters cost?

Let’s check the financial expectations for creating 1,000 characters with spaces depending on the type of text.

• Blog articles – from N 4,000 to N25, 000 net;
• Background texts – from N3, 000 to N10, 000 net;
• Expert articles – from N10, 000 to N35, 000 net;
• Slogans – from N80, 000 to N600, 000 net;
• Facebook posts – from N10, 000 to N40,000 net per item;
• Website content – ​​from N8, 000 to N30, 000 net;
• Product and category descriptions – most often a flat rate; from N3, 000  to N12, 000 net;

The most common amount for 1,000 characters is therefore N 4, 000-10, 000 net.

When analyzing any copywriter’s price list, we see that the price for 1000 characters is always diverse. This is not surprising, because the requirements for content are as different as the copywriter’s skills.

Copywriter rates – what do the ranges depend on?

The basic aspects that affect the offered rates are:

1. Competencies – the content of professional copywriters is valued more highly. This is due to the fact that an experienced writer knows better how to perform SEO optimization, what messages will work on the readers, etc.
2. Language – texts created in foreign languages ​​can be up to 300-400% more expensive. The above amounts apply to content in Pidgin English, Yoruba, Hausa or Igbo language, so if you are targeting foreign markets, you should calculate a much higher rate per 1,000 characters. The cheapest languages ​​are English (only a dozen or so percent more expensive), Russian, and Ukrainian. Price increases with the decreasing popularity of the language of the content.
3. Copywriting tools – creating texts based on solid data increases their effectiveness, and therefore also the price.

Is price of copywriting increasing?

It is worth paying attention to a noticeable trend, namely – copywriting rates per 1,000 characters are consistently rising. This is probably partly the result of inflation, as well as greater awareness among entrepreneurs and copywriters themselves. Today, there is no doubt that professional content effectively fulfills many marketing tasks, and good texts are worth the price.

Some clients may be outraged that people expect several hundred naira for ‘ordinary text’. However, exhaustion of the topic, attractive content and SEO structure are factors that make one great article bring more benefits than ten weak ones.

Moreover, according to the principle of content marketing, search engines present only the highest quality content, and for such you have to pay adequately to the work put in – which is a lot. It is worth noting, however, that the trend of rising rates applies mainly to professional copywriters. Novices still offer to write texts for very low amounts, which allows them to gain experience and enrich their portfolio.

Without a doubt, you can pay a small amount of money for an entire article, but the question arises whether it will effectively achieve marketing goals, increasing sales or positioning. On the other hand, it is just as easy to overpay for content, although the competition is constantly improving the situation of clients by offering good texts at an affordable price.

We hope that we have shed some light on the issue of how much a 1,000-character content costs from a copywriter. In the case of many orders, you have to reckon with significant expenses, but quality is particularly important in copywriting.