Settlements in copywriting – which method is the best?
Copywriting is becoming an increasingly important marketing tool. Entrepreneurs order unique items to increase profits, but first they have to pay to have them made. So the question arises – how to settle accounts with a copywriter? Which form of payment is best?
Settlements in copywriting
There are three basic types of billing in copywriting: for 1,000 characters, for the entire project, and as part of a subscription.
Each solution has its advantages and disadvantages, so we will take a closer look at them.
Billing per 1000 characters
The benchmark is a fixed price per 1,000 characters including spaces. Therefore, the longer the text, the more you pay.
This is the most popular settlement model in copywriting because the amount is determined by the volume of the written text. If a writer writes a short description, he or she receives a small fee. Likewise, for a comprehensive guide, it deserves a bigger payout.
Advantages
- The price for the text depends precisely on its length;
- Low risk of overpaying.
Disadvantages
- The settlement includes the length of the text and ignores other aspects, i.e. adding a photo to the article, inserting text into the blog, etc.;
- It may motivate copywriters to unnecessarily increase the number of characters, i.e. the so-called “pouring water”.
Billing for the project
In this case, the final amount for the order is determined. Therefore, both the length of the text and the other duties of the copywriter (such as optimizing the text for SEO or creating a copywriting strategy) are taken into account.
Advantages
- The amount is known before the project starts;
- The price includes both the content created and the writer’s other obligations.
Disadvantages
- Possibility of setting an amount disproportionate to the work performed.
- The need for further valuations and arrangements in the case of new projects.
Subscription settlement
The last option is settlement via subscription. This method involves setting a fixed amount within which the copywriter will perform a specific task, e.g. running a blog or delivering 4 articles a month. This solution is dedicated to companies that want to order content regularly within a set budget.
Advantages
- The amount is known from the beginning, which ensures transparent settlement conditions;
- Possible attractive discounts as part of permanent cooperation.
Disadvantages
- A long-term commitment to the copywriter (usually the subscription is not for a period of one or two months).
It is worth noting that with this form of settlement, the writer regularly creates content on request. Thanks to this, the reader becomes more familiar with the company and the advantages of its offer, which may result in a higher quality of the text. Additionally, the writing style becomes consistent throughout the page.
Which form of settlement is better in copywriting?
There is no simple answer to this question. Each method can be beneficial or detrimental depending on the situation.
A travel company will save a lot of money when they order items on a subscription basis. Its offer will be constantly enriched with descriptions of new locations. Unfortunately, the same form of settlement will prove disastrous for a local flower shop that does not require sustainable content development.
In turn, paying for 1,000 characters will be transparent for the client who enters the ordered descriptions into the online store, but it does not seem reasonable for a company that needs several types of content with varying degrees of difficulty.
Therefore, choosing the right method depends on the individual needs of each company. It is definitely worth specifying your requirements and asking the copywriter to propose several possible financial solutions. It will then be easier to agree on the most cost-effective option.
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