Copywriting subscription – is it really worth it?

Why pay by subscription?

Companies are constantly investing in the development of content to strengthen positioning and acquire traffic organically (via search engines). No wonder that they are looking for ways to collect as much content as possible with minimal expenses.

Copywriters offer two billing solutions:

• Unit remuneration – for the number of characters/words/A4 sheets written,
• Monthly salary  – a fixed subscription fee for running a blog, social media or top-down creation of a certain amount of texts.

The first way seems the most obvious – you just pay for what you need. Why expose yourself to unnecessary expenses that may result from the subscription? Yes, for two reasons.

The more content, the better

The amount of content is the foundation for SEO activities. If there is a lot of it, your company is naturally displayed for many key phrases, collecting valuable traffic from Google. Of course, quality is important, but without “quantity” you can’t count on satisfactory results.

Many entrepreneurs make this mistake at the beginning of their way – they create some interesting articles that cost a lot of work, but after some time they give up due to the low generation of page views. Unfortunately, you need to be well noticed by search engines, and to do that, you need to occupy a large chunk of the Internet in your industry.

SEO activities are not only creative artistry, but also time-consuming craftsmanship to produce as many key phrases as possible so that at least some of them see the light of day. Don’t expect a lot of traffic with just a few articles.

A large quantity is a small price

If you already know that your company will always need content (because you can never have too many key phrases), it’s worth thinking about how to order “as much as possible for as little as possible”.

Paying for the amount of text written sounds reasonable and safe, but if you plan to develop your company in the long term, it may be worth considering permanent cooperation for several months in exchange for attractive discounts? Such a situation will automatically turn into a subscription billing model, where the copywriter will write at a lower price in exchange for your long-term commitment.

Permanent cooperation with a copywriter – for whom?

For all companies that plan to exist and earn money in the coming years. The vast majority of them need content for effective marketing activities on the Internet.

Subscription settlement means that:

• You pay less for the texts you receive
• The commitment does not expose you to additional expenses, because any amount of text will be useful to your company
• The content will be of higher quality; a copywriter familiar with your company knows its offer, nature and needs

If you belong to the group of few people who realize that you need to invest a lot in Internet promotion to bring results – a copywriting subscription is the perfect solution for you, as it will save you expenses in the long run. You get a discount thanks to the awareness that long-term content development is necessary, and with it constant cooperation with a copywriter.

You don’t need a copywriting subscription if:

• Your business is making losses and you cannot commit to a long-term investment in marketing activities.
• You work in an industry where content development is not practical or possible (funeral homes, local religious’ organization, etc.)