Creating e-books – what to remember

Planning an e-book

First of all, you should consider what the main marketing goal of the e-book is. This may be, for example, promoting a specific service or product, collecting e-mail addresses for a newsletter or simply strengthening the brand so that recipients perceive the company as an expert. Each of these goals will differ in the nature of the content, length and information provided.

For example, acquiring addresses for e-mail marketing requires developing a ‘reading book’ that will be of interest to a large group of readers. In turn, image building is the result of specialized, industry-specific information, which is never very popular. Their target effect is completely different and involves creating internal conviction among potential customers to make a purchase instead of going to the competition.

With this information, we can move on to the practical stage of creating an e-book.

Writing e-books – tips

It’s time to discuss the most important features of professional e-books.

Make sure your language is simple and easy-to-understand

This is an important element regardless of the intended marketing goal. Using too complicated vocabulary will not have a positive impact on the tone of the content, on the contrary – it may only discourage readers from reading further.

As proof, you can simply cite authentic e-book reviews. Positive opinions almost always mean that the text was interesting, clear, factual, logical and understandable. However, there is no praise for the expert terminology used by the author. It’s easy to see that it’s exactly the opposite – most negative reviews treat the text as ‘boring and too difficult’. Using professional nomenclature without providing additional explanations will certainly not contribute to reader satisfaction.

Keep your structure clear

What matters is not only the content of the argument, but also its form. We can assume a simple axiom here: people don’t like reading long blocks of text. They are perceived as tiring and monotonous.

What is currently used in writing e-books?

• Honorable Mentions
• Quotations
• Italics
• Colors
• Bold
• Bulleted lists

…and other possible formatting. This approach will allow you to give the content an attractive form, generating many benefits. Appropriate structure makes it easier to remember information, highlights the most important messages and increases the expressiveness of the language.

This is an important element regardless of the intended marketing goal. Using too complicated vocabulary will not have a positive impact on the tone of the content, on the contrary – it may only discourage readers from reading further.

As proof, you can simply cite authentic e-book reviews. Positive opinions almost always mean that the text was interesting, clear, factual, logical and understandable. However, there is no praise for the expert terminology used by the author. It’s easy to see that it’s exactly the opposite – most negative reviews treat the text as “boring and too difficult.” Using professional nomenclature without providing additional explanations will certainly not contribute to reader satisfaction.

You should remember this when writing an e-book.

Don’t forget to include your sources

The e-book is characterized by a comprehensive form that facilitates drawing numerous conclusions. Referring to specific data creates a requirement for a reliable author to include the sources of this information.

The time when talking about the author’s observations was the only possible form of presenting facts. Today, the scientific legacy is richer by several orders of magnitude, and every advance is the result of past research. It is worth remembering this when citing sources when formulating your own conclusions.

To sum up, scientific standards, which also apply to substantive e-books, oblige the inclusion of bibliographies. This has an impact on the author’s image and the credibility of the created text.