Is copywriting profitable? How much more can your company earn as a result of copywriting?

Benefits of copywriting

There is no doubt that commissioning texts is one of the basic marketing activities on the Internet. For an appropriate fee, a copywriter will create sales content or blog articles for your company. What are the benefits? Here are a few of them:

• Greater company visibility
• Building the brand’s image as an expert
• Increased recognition, conversions and sales
• Engaging readers
• Increased trust among potential customers

Moreover, the effects are very long-lasting and stable – established positions in the search engine may remain out of the competition for a long time. In turn, catchy slogans will allow you to remember the brand for many years.

This makes the appropriate use of content a devastatingly effective tool at every stage of a company’s marketing. However, with opportunities come threats.

Disadvantages of copywriting

In addition to many benefits, creating texts may bring losses to the company. Why? Because copywriting is a form of investment that may or may not bring profits. The final effect is influenced by many factors, including business strategy, real customer needs, and the final execution of the text.

Particularly for smaller companies, competing on content can expose the company to unnecessary expenses that could be better invested in, for example, paid advertising with Google or Facebook Ads. There are two issues that you should pay attention to before making the appropriate decision:

• Copywriting takes time – if you want to expand your blog or write texts for your website, remember that content does not act as a magnet for customers. The effects are long-lasting, but they also take many weeks or even months to bring the intended results. This is especially true of content related to visibility (SEO).
• The competition is also not sleeping – when you fight for customers using content, a very important issue is the content pool among competing companies. If they have a significant advantage, they will be effective in taking away potential customers. This is similar to the bear problem where the position in a rushing river determines which animal catches the most fish. Similarly, a company’s resources determine whether it will lead or stay behind, forever watching the backs of its competitors.

How much can I earn from copywriting efforts?

So it is clear that there is no ready answer to this question. Effective content that fills a thematic gap in the market can bring many customers with little effort. Likewise, exhaustive articles that struggle against stiff competition can generate a lot of spend with zero visibility.

The effects of copywriting depend largely on the company’s investment outlay. Thanks to increased sales and visibility, professional articles can bring even several thousand zlotys of profit. In turn, intensive development of the blog that does not bring satisfactory results may cost a similar amount.

It has long been known that a wise business decision can multiply profits, while an ill-considered one can expose the company to huge losses. Copywriting is certainly a form of investment with this kind of “world-building and world-breaking” potential.