Content Commerce – what is it?
The world is constantly changing. Effective marketing no longer requires handing out attractive leaflets, but presenting professional texts. How is it possible? We will discuss in this article how to combine content with sales, i.e. content commerce.
Content Commerce – what is it?
“Sales using website content” – this is how we could loosely translate the definition of content commerce.
The name was born out of a market need, making us realize how important a role substantive content plays in the current marketing approach. The most important benefits include:
- Supporting the positioning process and thus increasing the company’s visibility;
- Generating organic traffic on the website;
- Creating an expert image and brand awareness;
- Improving conversions, including sales efficiency.
Observing the TOP10 Google results, it is easy to notice that the idea of content commerce has permeated almost all larger enterprises. But how to you ensure that the actions taken are effective? You need to understand factors that influence content commerce!
What influences effective content commerce?
Content commerce results are determined by a number of factors, of which we will mention the most fundamental ones.
Individual approach
Each company has its own specific target group. It influences the formulation of sales messages – the content should be selected in such a way as to meet the expectations and needs of the recipients. This factor means that a good copywriter never relies on ready-made solutions.
Language of benefits
Presenting the offer in a good light is an extremely important element of content commerce. A potential customer should receive transparent information about the added value the transaction will bring. It sounds trivial, but properly presenting the benefits is most often the missing link in advertising messages.
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Measuring the strength of intentions
Not every type of content will produce the same results. On the contrary – the fight for sales and positioning is extremely sensitive to the activities of competitors. If a company has limited marketing resources, maybe it is worth choosing articles using long-tail keywords? If it is gaining popularity, maybe it is better to invest in subpages attacking more general phrases? There are many content development strategies, but throwing yourself into the sun is not one of them – creating content is time-consuming and multi-stage, so you should precisely select activities to suit your current resources.
Summary
- Everything indicates that content commerce will dominate the market for years to come.
- Both Google algorithms and consumers appreciate valuable content, bringing many business benefits to companies.
- This means that substantive texts will remain a lucrative investment for a long time, which will not lose its strength, but will face growing competition.
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