Content intelligence – what is it and what is it used for?
Content marketing is definitely one of the most important elements when it comes to promoting your business – regardless of whether you want to promote your website, online store or portal. Only valuable, properly prepared textual content have a chance to interest reader sand make them act. Can content intelligence help you create better content? What is this approach?
What is content intelligence?
Content intelligence is a content marketing approach that relies on the use of artificial intelligence to search for and transform data into useful information.
Thanks to this approach, you can create an effective marketing strategy for your company. In other words, content intelligence is content management based on recommendations provided by artificial intelligence. In this way, you will be able to quickly and relatively easily plan valuable content that will bring measurable benefits to your company.
What’s more, you will save time spent on tedious data analysis, and you will certainly get better results of your work. In this case, you do not rely on hunches and intuition, but have hard facts at your disposal. By using content intelligence in your work, you will be able to make better, more strategic decisions.
Of what use is Content Intelligence?
Content intelligence generates and processes data sets, then helps to draw the right conclusions that will make content marketing activities effective.
This is a great way to get to know the needs of potential customers and the market itself. What activities make up content intelligence? It is worth focusing on issues such as:
- personalization of recipients,
- audit,
- website optimization,
- social media analysis,
- channel optimization strategies,
- competition analysis.
Interestingly, through competition analysis you will be able to determine what text and keywords should appear on your website so that you can enjoy a high position in the Google search engine and generate more website traffic. This is a way to better understand your potential customer. Then you will be able to meet their needs and expectations, which will undoubtedly translate into greater loyalty and trust in your brand, and of course, into profits.
Content intelligence is not a specific data analysis program, but a process by which you can improve your sales and your online visibility.
Content intelligence in copywriting
How can content intelligence be used in the work of a copywriter? To make the content you write more valuable and interesting, it is worth focusing primarily on the readers. First, you need to collect information about what content Internet users prefer after entering a given query. Secondly, consider whether you have articles of this type on your website. If so, it is enough to optimize them for a given issue.
By combining artificial intelligence with content marketing, you can achieve very good results with less effort. Using the benefits of modern technology, you will save a lot of time that you used to spend on data analysis.
Al vs CI
Artificial intelligence ma dużo szersze zastosowanie, poza tym w tym wypadku celem jest pełna automatyzacja.
In content intelligence, the situation is completely different, because the human factor is the most important. Support in the form of artificial intelligence, which does some of the work for us, does not have to limit, quite the opposite. In this case, you can focus on the creative part of writing texts, instead of analyzing hundreds of data. When using CI, your content will be more profiled, tailored to the recipient, which will certainly contribute to achieving better sales results.
Summary
- Content intelligence is an approach that is based on the use of artificial intelligence to search for and transform data into useful information;
- Content intelligence allows you to better profile content to the target group. This approach will also be a great support in the work of a copywriter.
- Artificial intelligence is widely used, in this case full automation is sought, while in the case of content intelligence the key factor is the people factor.
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