Characteristics of copywriting for large companies – what are they and how do you address them?

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Writing content for large companies is a challenge for even the most experienced copywriter. Rigid deadlines, numerous orders, as well as high expectations regarding quality are just some of the “dissuading elements”. In this article, we will present the specifics of copywriting for large companies and explain how to cope with it.

Copywriting for large companies

It is trivial to say that large companies operate on completely different principles than micro-entrepreneurs. However, it is worth discussing individual differences, because such information will be useful to every copywriter who comes into contact with the advanced structure of a company for the first time when starting cooperation.

Official contact

Messages should be concise, factual and correct. E-mail is legally sanctioned correspondence, so all obligations are binding on both parties.

For this reason, the form of settlements, deadlines, methods of making corrections, confidentiality issues, etc. should be clearly defined, as clear presentation of information may prove beneficial in the event of any disputes.

Agreements before execution

Most large companies, when sharing order details, send confidential information that cannot be shared with third parties under pain of fine. Therefore, formalities must be completed before placing orders. But what exactly are we talking about?

Copywriting for large companies includes three key documents:

  • transfer of copyrights to texts
  • cooperation agreement (where the entire organizational framework is provided)
  • confidentiality clause (NDA)

Everything can be included in one letter and sanctioned by a single signature, but each element must be clearly mentioned in the contract.

Although it seems complicated for many copywriters, settling the legal issues is a step towards transparent cooperation. Thanks to this, all conditions are defined in advance and there are no misunderstandings.

Extensive orders

You have to measure your intentions – this phrase also applies to copywriting for large companies. Larger companies often require processing capacity that cannot be handled alone. Therefore, a copywriter should make sure that the orders are not excessive and that it is possible to fulfill the obligations.

Resolving legal issues is a step towards transparent cooperation

Large orders are reserved for content marketing agencies with several employees, as there is no physical possibility to meet the short deadlines. Honesty in inter-business relations is very important and no company will be offended when a copywriter admits in advance that he is unable to complete the order. In turn, failure to fulfill the contract may result in serious consequences.

How much does copywriting cost for large companies?

Salary is often a controversial issue. Most copywriters think that large companies pay more – but this is a false statement.

The price should always be proportionate to the work performed and companies cannot be penalized for their size. Therefore, the price per 1000 characters is usually similar, but the number of orders determines that they are lucrative business partners.

Summary

  • Copywriting for large companies is characterized by formal professionalism, punctuality and the ability to produce extensive texts.
  • It is worth preparing a template document on cooperation, confidentiality and transfer of economic copyrights.
  • This will help you settle legal issues efficiently before starting cooperation.

Lordson Okpetu

I'm many things rolled into one; I'm an ex-journalist, a content strategist, digital marketer and 'rockstar' direct response copywriter. I've written tons of copies to sell thousands of products and services across diverse industries in Nigeria. In my occasional spare time, I play chess or spend time with my family. I am the Chief Operating Officer of Content Writer, Nigeria.

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