Colors in marketing – do you know how they work?

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Brand design is one of the aspects that distinguishes one company from the others in the market. Meticulously building a brand identity is synonymous with effective marketing. This concept, on the other hand, consists of a number of elements that allow the prospects to become familiar with the product, offer or services. However, few pay attention to a very important aspect, which is a characteristic field in psychology, namely the psychology of colors.

Colors from a brand design perspective

Colors have a clear effect on the psyche. For example, blue calms and allows you to concentrate, while red stimulates.

Colors in marketing therefore have a huge impact on the target audience, as they directly affect how the customer perceives the brand.

Contrary to appearances, the choice of a product is influenced not only by the packaging, but also by the number of other items in the offer.

Many customers attach great importance to colors. Too many variants are discouraging, while a poorly chosen color palette will also effectively scare off a potential buyer.

Psychology has taught us the 5-second mechanics. This is the time most people form an opinion about a newly-met person. The same is true for products. Everything is subordinated to the first impression, so the decision to buy is based on the color of the packaging or website. Color psychology is incredibly important in this context.

So what colors should you choose when building a brand image?

First of all, go for blue, gold, and green. All of these colors inspire trust in the recipient. Additionally, according to research, many people simply like blue or consider it their favorite color. It is worth simply following statistics in this aspect.

Blue is the color of order and loyalty. Additionally, it allows you to concentrate, which makes it easier to choose the right product or service for you.

Green, on the other hand, is associated with spring, and thanks to this, it allows you to gain a slightly warmer attitude when making a choice. This color is also most often chosen by brands selling food or natural products.

Gold, on the other hand, is associated with career and prosperity. If you are looking for business partners, blue will compete with gold and its shades.

What colors should you avoid at all cost?

Here, it is necessary to know the target group. Women do not like gray and brown. They love purple and green. Contrary to appearances, pink is not always a good choice, because it is associated with femininity, it is not attractive to women. Men do not like purple and brown, however.

Both sexes lean towards blue, which makes the choice clear! This colour will be perfect for a wide range of brands, regardless of their product range and range of services. Remember to also think carefully about orange. This colour can be associated with haste and impulsiveness, and it is not advisable in every business.

Summary

  1. Brand design is one of the aspects that distinguishes a company on the market. 
  2. Colors in marketing have a huge impact on the prospective customers, as they directly affect how the customer perceives the brand. 
  3. To wisely choose colors for your business, it is necessary to define your target group first.

Barakah Alim

I'm a certified SEO Expert and Copywriter. Writing is my forte – Literary, Copy, Academic, and Technical writing. I love everything in the creative space. My hobbies are reading, meeting new people, having healthy discussions, writing, and watching crime or action-themed movies.

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