Full time or part-time copywriter – who to choose?
The best place to work for a copywriter is a mystery to both employers and writers themselves. Is it worth working remotely or on-site in a creative profession? In this article, we will analyze the benefits of a stationary and part-time copywriter. We will answer the question of who is more profitable to hire, as well as where it is better to work.
Fulltime copywriter
An on-site copywriter is a person who creates content at the company’s headquarters.
Usually works in a large company with a complete marketing team. In this respect, working in an office significantly facilitates interpersonal communication on larger, coordinated projects.
Full time copywriter – benefits
For the employee:
- permanent work and stable salary
- ready guidelines before taking on orders
- work on large projects
- possible training and professional development
- teamwork training
For the employer:
- usually lower cost for a full-time copywriter’s job
- possibility of quick order fulfillment
- efficient consultations on corrections and modifications of texts
We believe that there is no point in presenting the disadvantages, because it would be simply the opposite of remote work. For this reason, let’s move on to further analysis.
Part-time copywriter
A part-time copywriter is a person who creates professional content for websites from the comfort of their home. Working as a freelancer is gaining popularity, so let’s check whether it is really worth working remotely.
Part-time copywriter – benefits
For the employee:
- no need to commute to work
- greater focus
- possibility of additional development when working for multiple companies
convenience and privacy
For the employer:
- free space in the office
- possibility of contact outside standard working hours
It is also worth noting that remote work usually does not have a full-time dimension, so the employer settles for a specific order, which may be beneficial in the case of smaller companies..
Full-time copywriter and part-time copywriter – who to choose?
Always remember that the above advantages are only rules, and the right decision requires analyzing a number of other factors. It might seem that a full-time copywriter is a better solution for larger companies that carry out large projects and also require a larger number of characters.
However, we can also meet remote copywriters who work full-time, creating wholesale amounts of professional content. Similarly, there is no shortage of remote copywriters who work part-time or as part of an internship.
For employers, the optimal choice depends on the demand for content, the specific nature of the assignments, as well as the location of the headquarters and the broadly understood business policy.
For copywriters, choosing a place to work is no easy task. Creating texts from home is pleasant, but orders may not be regular, which exposes writers to large fluctuations in earnings. In addition, growing competition makes it harder to find clients. We can therefore say that remote work is more intended for people who have a financial background and can test themselves in this business.
Summary
- Choosing a place of work has its pros and cons.
- Remote copywriting is convenient and intimate, although it is characterized by relatively little stability and high competition.
- A full time copywriter is doomed to commute and often more intensive work, but receives a stable salary and also learns to work on larger projects.
- For employers, full-time employment and outsourcing are solutions that should be analyzed separately – and the best choice of hiring should be made depending on the situation and the company’s business policy.
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