How to promote a blog? 11 effective tips

Ways to promote a blog

Running a blog requires a lot of time and work. Writing an article and publishing it on the website is not enough – its thoughtful promotion is equally important. In order for someone to find your blog, they first have to find out about its existence. How can you make it easier for them?

Create valuable content

In order for promoting a blog to bring the intended results, you need to have interesting and engaging contents on your website. Without it, all promotional activities will go to waste. Good content should therefore be the most important aspect of your blog. Publish high-quality content on your blog, engaging, up-to-date and rich in reliable information.

Take into account that your competitors are probably “not sleeping” and are also actively working with content on their site. So look for new topics for articles, write and publish to be one step ahead of them. An extensive blog will support SEO activities, and there is also a chance that readers themselves will want to promote your entries if they are useful and valuable.

Optimize contents for SEO

Blog positioning is almost as important as publishing attractive content. A higher position in the search engine means more visits to your site. So take care of keywords, appropriate headings, meta tags and photos.

Users acquired through the search engine are genuinely interested in your product or service, so you gain not only a reader, but perhaps a customer.

Use social media

Active participation in social media is an effective way to present your posts to a wider audience. It is also a great way to build relationships with readers and research their needs and expectations. By running a Facebook page (fanpage) and regularly publishing posts, for example, you will reach interested people, and they can share your content further. You can also broadcast recently popular live shows and share knowledge with users or promote your products.

Facebook is still a powerful marketing tool that can be used by both large and small companies. We are also present there – below is an example of our last post.

Of course, you don’t have to limit yourself to Facebook. You can also use other social media, such as Twitter, Instagram, LinkedIn, Pinterest, Snapchat or TikTok. Choosing the right communication channel depends on your target group – if it includes people aged 50, it is rather unlikely that you will meet them on Snapchat, but on Facebook it is definitely possible.

Write guest posts

Through guest blogging you can reach a new community, gain more readers, increase traffic to your site and create an image of an expert in the industry. Yes, you have to spend some time writing such a post, but there are definitely more benefits to it. In addition, you can arrange to exchange guest articles with another blogger – it’s a win-win arrangement.

Just remember that the content you provide to someone else’s blog should be valuable, interesting and consistent with the topic of the given site. Otherwise, the effect may be the opposite of the intended one.

You can also give interviews, participate in live broadcasts or podcasts. There are really many opportunities to promote your blog!

Use Facebook advertising

Thanks to Facebook advertising, you can make your message reach not only all of your fans, but also to a selected target group. It’s a great way to acquire new blog readers and followers on social media.

Facebook promotion is a paid option, but a well-run campaign will certainly bring you many benefits.

Comment on other blogs

It is worth spending time browsing blogs with similar topics – especially those that have a large number of unique users. If you have something interesting to say on a given topic, comment boldly. This will help you build an image of an expert in the industry and perhaps attract new users to your blog.

Sometimes you may receive a dofollow link in comments, but more often they will be nofollow links. However, they are not without value – they are a great option for diversifying your link profile.

Just remember not to add spammy, useless comments like “Great article. I invite you to my XYZ page”. Such a creation will certainly be immediately thrown into the trash by the administrator of the given blog.

Participate in thematic forums

In such places, users often ask questions or look for a solution to a given problem. So you can share your knowledge with users and submit your article which will be useful and helpful for them.

Join Facebook groups

FB groups bring together people interested in a given topic, so they are another great place to promote your blog. So look for groups that are related to your business and be active there – talk, discuss, answer questions and share your knowledge. You will build an expert position and bring traffic to your blog completely for free.

Build a mailing list

Notifying readers about new things on your blog is a good way to generate traffic to your website, so make sure you can sign up to your mailing list and regularly send users your newsletter.

You can encourage the user to sign up, for example, with a discount code for purchases or a free e-book. Anything goes! Unfortunately, sometimes it may happen that the user is only interested in the freebie and then there is no point in promoting the blog. Usually, however, the person who signs up for the newsletter is hungry for knowledge and will look at your next post with curiosity.

Build relationships with blog readers

User engagement and building positive relationships with them is extremely important if you want to have regular readers. You can motivate them to comment on FB posts or blog articles.

Provoke discussions, ask questions and encourage them to share their experiences. Respond to every comment, try to make your answers substantive and helpful. This will not only build lasting relationships with the reader, but also create a positive brand image.

Be patient

As we have already mentioned, running a blog is hard work. You need not only time, skills and energy, but also patience, regularity and consistency. You need to prepare yourself for the fact that at the beginning of your blogging adventure, there will be very few readers or… none at all.

However, if you publish posts regularly and promote your blog, you can gain a crowd of new readers with time. Remember, everything takes time.