How to sell products online – 3 pillars of effective sales online

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The primary goal of every business is to make money. Although there is no ready-made recipe for achieving this, we will present three pillars of effective sales. Thanks to these pillars of sales, you will be able to encourage potential customers to patronize your product rather than those of others. So learn how to effectively sell your products and then apply this knowledge in practice!

How to sell a product online – 3 pillars

Effective product sales are a complex process. Focusing on convincing customers to buy is important, but not enough. Equally important is how many people get to see your offer and come back to your online store.

For this reason, we can divide the sales process into three elementary stages viz:

  1. Increasing the visibility of the online store.
  2. Attractive presentation of the product on offer.
  3. Efficient customer service.

Everyone plays a role in improving your company’s business results, so we can’t talk about how to sell a product well without mentioning any of them.

Improving visibility

The formula for sales volume is simple: number of recipients x conversion percentage. There are two variables here: the number of potential customers and the effectiveness of the offer.

The visibility of the store affects the first of them. The easier it is to find the page, the more people will see your products. High traffic in the store is the basis for successful sales, so it is worth taking care of proper visibility. Generally speaking, you can do this in two ways:

  • Paid advertising – after spending a certain amount, Google, Facebook or other services will start displaying your store.
  • Positioning – by using the right techniques, you can increase the position of the page in the search engine.

The first one is characterized by immediate results, which unfortunately end when the campaign is stopped. The second method is tedious and time-consuming, but generates stable effects in the form of organic traffic.

Choosing the right method depends on, among other things, your marketing strategy, time horizon, competitors’ activities or budget. No choice is good in itself, but always depends on the context. You have to make a decision based on the market situation and your own capabilities.

Product presentation

If you encourage recipients to visit the website, it’s time to move on to the second stage, which is presenting the products. The attractiveness of the offer depends on a number of factors, such as:

  • Catchy graphics – the assortment will attract attention more effectively when it is accompanied by high-quality photos. It is common practice to additionally place advertising banners in the store that inform about discounts.Product descriptionscreative and substantive content is the basis for convincing the customer to make a purchase. The language of benefits, CTA and other marketing techniques play an important role here, so it is worth using the help of an experienced copywriter.A clear website – the appropriate information architecture is key to intuitively navigating the website. You should take care of a pleasant visual setting and a short page loading time. You cannot ignore technical issues that affect user security, such as installing an SSL certificate.

Customer service

If you take care of the above stages, you will start generating transactions in your store. So you may ask yourself: why does customer service matter if I have already sold them my product?

The answer is simple: if the customer is satisfied, they are more likely to come back to your store and make a purchase again. What’s more, they can recommend the site to their friends and add a positive review, which also plays an important role in sales and creating an image.

So remember that your customers are not only new users, but also regular visitors to the site. It is worth taking care of them to maximize sales in the store. You can do this in many ways: by sending ‘thank-you’ notes for purchasing a product, implementing autoresponders and online chats, as well as offering points and discounts for regular customers.

Summary

  1. When asked how to sell a product well, we answer: make sure the product is visible, encourage readers to use it, and make them happy. These are general tips, but such is the law of the market that many winding roads lead to simple goals.
  2. You can increase the visibility of your store by positioning the page, as well as investing in paid advertising (e.g. Facebook & Google Ads).
  3. You can improve the effectiveness of your product offer by using attractive graphics, attractive product descriptions, and a clear, convenient page.
  4. Customer satisfaction is a condition for your prospects/customers to make a repeat purchase. So, take care of the benefits for regular customers and provide efficient customer service.

Mabel Onyeachonam

I am a professional content writer with specialties in web articles, blogposts, guest posts, advertisements, and SEO articles, across varieties of niches. I help brands create more awareness about their existing products and services, using top-ranking SEO contents. Asides writing, I love to cook, read novels, and care for pets.

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