How much do copywriters and content writers earn?
Earnings are a bit of a strange issue – some people don’t like to talk about them, while others are happy to advertise their ‘above-average’ salaries. Regardless of our attitude to this topic, we all participate in the same reality of expectations and salaries for copywriters. In this article, we’ll shed some light on popular rates and monthly earnings for writers.
Copywriters’ salaries
It is difficult to establish a universal amount that a copywriter can expect, because the price per 1,000 characters varies significantly. It depends on, among other things::
- Time to complete task
- Size of orders
- Qualitative requirements
- Type of content
- Writing competences
- Tools used
- Scope of responsibilities
- Client’s industry
- Language skills
- Individual financial expectations
- Market situation/availability of orders
The above variables mean that copywriter salaries vary not only from person to person, but also from month to month. This is why the copywriter price list is so diverse.
Despite everything, the question of how much a copywriter earns is not impossible to answer – we can safely talk about a certain probability of a specific salary.
How much do copywriters earn?
The definition of this profession covers a wide range of services, so a copywriter’s earnings depend to a large extent on the type of content they produce, as well as on their processing capacity.
However, average salaries of most copywriters are around N400, 000 – N1, 000,000 net per month. Renowned copywriters, as well as those working full-time, can count on earnings exceeding N1, 500, 000 net.
In the case of freelancers, the turnaround time plays a major role. The milling of characters is usually 200,000 – 500,000 characters with spaces per month, assuming regular orders, which causes further fluctuations in remuneration.
It is worth noting that the form of settlement also plays a significant role. In the case of no activity, freelancers can use portals that mediate in issuing invoices, but then you should expect a commission appropriate to the amount earned.
How much do content writers earn?
In this case, we are dealing with specialist content, which is priced much more favorably for the writer.
The rate for a valuable specialist article can be up to N20, 000 net per 1,000 characters with spaces, which translates to about N2,000,000 per month when completing 100,000 characters with spaces.
Of course, only experienced, recognized content writers can afford such a number of orders, as well as a content marketing agency that additionally provides professional tools and proofreading work.
However, we can safely assume that content writing pays better than copywriting, because industry articles are gaining importance, while all leaflets and catalogs are losing.
How to increase profits from writing contents?
Although it was predicted that the amount per 1,000 characters would systematically decline, it turned out that the work of experts does not lose its value.
For this reason, high competences allow for stable financial expectations, as companies do not want to save on their image. It seems that high skills are the basic guarantee of satisfactory earnings.
However, there is a set of features that pave the way for negotiations with contractors. These include:
- Using tools – creating content based on data is more profitable for companies, which is why they are willing to pay more for professional, comprehensive service.
- Knowledge of foreign languages - an English copywriter can count on higher earnings compared to writers who only speak their native language.
- Individual approach – it’s not just about exclusive contracts – permanent cooperation allows the copywriter to get to know the client’s company and its product range better, which affects the stability of orders and potentially increasing profits.
Additionally, it is worth mentioning that a VAT invoice is usually the most desirable form of settlement for contractors, so it can also affect the final profits from the contents created.
Summary
We can clearly see how variable and extremely individual the earnings of copywriters are. We can only safely stick to the idea that ‘quality speaks for itself’ and bring real value to clients – the market will certainly reward it.
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