Writing goals – what is it and how does it help copywriters?

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Setting writing objectives is a task that most copywriters frequently overlook. However, this element can contribute to effectiveness of content production and professional success. Setting writing goals enables tracking of progress and strengthening of weak areas. You can divide the job into smaller phases when there are certain goals to achieve, which will make the project completion process much simpler. In this article, I’ll be discussing what writing goals is and how it helps copywriters to be more productive.

What is writing goals?

Writing goals otherwise refereed to as writing objectives is a technique used by copywriters to improve the skills needed in content creation.

They can also focus on a better distribution of activities and skillful planning of the number of characters to write per day. Writing goals involves  aspects such as typing speed, grammar skills, effective paraphrasing or overall improvement in text quality.

The most common goal set by copywriters, however, is the daily or weekly number of articles or blog posts to write.

Methods of setting writing goals

Below we describe two of the most important techniques for setting goals in copywriting that will help you improve your work.

Strengths and areas for improvement

Before you start setting individual writing goals, learn about the key characteristics that emerge in the process of creating content. Start by listing the strengths you don’t need to work on.

Next, focus on areas for improvement. There may also be psychological factors, such as high susceptibility to distractors, e.g. in the form of a smartphone lying next to you.

The following questions may help in this process:

  • What is my typical work routine?
  • What stresses me out in writing?
  • What factors prevent me from writing?
  • After many hours or days of continuous writing does my concentration drop?

Responses go assist you to set writing goals and improve individual skills.

The answers to these questions above will help you set your writing goals and improve each skill.

SMART technique

The SMART technique is one of the most effective methods of writing goal setting used by representatives of hundreds of fields.

What is behind the SMART technique abbreviation?

  • S – specific
  • M – measurable
  • A – attainable,
  • R – relevant,
  • T – time bound.

A specific goal means that you can carefully plan the performance of individual tasks during the day. Your writing goal should be measurable, which allows you to clearly analyze your progress and develop a sense of empowerment. Goals should be realistic so that they do not lead to frustration and loss of motivation in the long run.

The letter “R” corresponds to the significance of the set writing goals. The goal should develop a specific skill used in content creation. The last point concerns setting a deadline, which will motivate you to daily struggles and professional development.

The letter “R” in the SMART technique the relevance of the designated writing goals. The goal should develop a specific skill that is used in content creation. The last point concerns setting a deadline that will motivate you to struggle daily and professionally. The final recommendation is to establish a deadline that will inspire everyday and professional struggle.

Writing goals – examples

Some examples of writing goals in copywriting include:

  • increase speed of typing,
  • build portfolio,
  • acquire knowledge on positioning,
  • write 5,000 characters with spaces daily,
  • create 10 articles per week.

How do the individual goals relate to the SMART technique described above? Here is an example, below is the goal: “Increasing typing speed”:

  • Specific: I’m going to increase typing speed by 25%,
  • Measurable: I will track your typing speed with a stopwatch,
  • Achievable: With daily practice, I am able to achieve this goal,
  • Important: quickly creating quality content is of particular importance in copywriting,
  • With a deadline: I intend to achieve this goal within 6 months.

Writing goals – why it is worth it

Writing goals help you track your progress and constantly expand your competences. You can treat them as a personal work necessary for your professional development.

Shaped skills are always noticed – both by clients and employers. For this reason, knowledge in the field of positioning or quick content creation can translate into the remuneration received.

Copywriting is an art that requires not only talent, but also hard work and a large dose of determination. Without clearly defined goals, it’s easy to become discouraged or stuck. The goals you set will motivate you to constantly improve the quality of your writing and meet deadlines. This makes it much easier to organize and use your time effectively.

Writing goals give a sense of accomplishment and success, increasing self-esteem and daily satisfaction with the work done. Developing a given skill motivates you to continue working and improve your qualifications.


  • Writing goals are goals set, e.g. by copywriters in order to improve the skills used in creating content.
  • Before you start setting individual goals, learn about the key characteristics that emerge when creating content.
  • The SMART technique is one of the most effective methods of goal setting.
  • Examples of writing goals for a copywriter are: increasing the speed of writing, building a portfolio, gaining knowledge in the field of positioning.

Mabel Onyeachonam

I am a professional content writer with specialties in web articles, blogposts, guest posts, advertisements, and SEO articles, across varieties of niches. I help brands create more awareness about their existing products and services, using top-ranking SEO contents. Asides writing, I love to cook, read novels, and care for pets.


Belen14.12.2023 1:36 PM

Hello! This is kind of off topic but I need some advice from an established blog.
Is it hard to set up your own blog? I’m not very technical but I can figure things out pretty fast.
I’m thinking about creating my own but I’m not sure where to start.
Do you have any ideas or suggestions? Thank you.


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