How many characters should average texts have?

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Website visibility and marketability are both influenced by its published articles characters count. This raises the question, how many characters should a decent article contain in order to rank highly in Google and other search engines? In the article below, this important topic is discussed in details!

How many characters should a good article contain?

Sincerely speaking. there is no definitive answer to this question, mostly due to the strong relationship between text type and length.

Let’s use the most popular conversion, length in characters with spaces. Approximately 2,800 characters, including spaces, fit on one A4 sheet.

Blog posts

The length of a typical blog posts range from 2,500 to 10,000 characters, including spaces.

A typical, well-written article has 5,000 characters, including spaces. However, the appropriate number of characters depends on both the ability to address every part of the problem and the competitors’ activities.

However, the mantra of modern marketing is “the more content, the better.” Therefore, if your budget permits it, it is wise to select longer forms of information. This will help boost your SEO drive.

Product  descriptions

Product descriptions often contain between 500 and 2,000 characters, including spaces.

For a single product description, portals that prioritize in-depth presentation of their items may allot up to 5,000 characters, including spaces.

The topic of the product description with optimal length in this case necessitates differentiation because potential buyers’ attention spans are always limited. As a result, sales material takes up a portion of the content while technical information and SEO texts take up the remaining space.

Therefore, if visibility is not important to you, a brief summary will do.

Category descriptions

Good category descriptions are typically between 1,000 and 8,000 characters long, including spaces.

Your position in the search engine should be the main objective when crafting category description, thus you should typically be prepared to write a few more characters. By doing this, you will cover a greater variety of keywords and accommodate more internal links, which will improve the visibility of your complete collection on the web.

Again, adhere to the maxim “the more content, the better,” with budget being the only restriction.

Sales letters

The ideal sales texts often have between 500 and 2,000 characters, including spaces.

You should concentrate simply on persuading the buyer to buy and providing the essential information because the SEO component is not important in this case.

Facebook and Instagram posts

The ideal length for social media posts depend on the marketing objectives you want to achieve:

  • Concise slogans and texts that highlight your business are necessary to increase brand recognition – do 50 to 200 characters, including spaces.
  • Creative posts with a call to action complete with original content that is relevant to you offer and your business – do between 200 to 2,000 characters, including spaces.
  • Expert articles aimed at providing showcasing industry knowledge, develop brand image, and increase interest in your offer – do between 1,000 to 3,000 characters with spaces.

Lordson Okpetu

I'm many things rolled into one; I'm an ex-journalist, a content strategist, digital marketer and 'rockstar' direct response copywriter. I've written tons of copies to sell thousands of products and services across diverse industries in Nigeria. In my occasional spare time, I play chess or spend time with my family. I am the Chief Operating Officer of Content Writer, Nigeria.

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