Fun content – promoting your brand with humor

What exactly is fun content?

It can come in a variety of forms, such as the now very famous memes, humorous movies or puns, or clever comments referencing current events (Real Time Marketing). Their objectives are to reduce the gap between your company and the customer and to provide your firm a “human face” on the one hand. After all, a lot of people enjoy a good laugh and use the Internet for fun.

Once in a while, fun content can serve as the foundation for advertising communication, but more frequently, it can be used to diversify ‘traditional’ advertising themes. It should be used with caution, and you should be aware that it won’t work for all businesses and situations. Before using it, a thorough understanding of the target audience’s needs is required; otherwise, it won’t be effective.

What benefits can fun content bring?

• reducing the gap between your business and a prospective or existing customer.
• distinguishing the brand from the competition who treats themselves and their recipients too seriously.
• grabbing the attention of the target audience irrespective of their age, gender, demands, or issues.
• showing the ‘human face’ of businesses and the fact that your company is created by living, emotional beings, not marketing bots..
• improving brand awareness and, consequently, revenue.

For these aforementioned reasons, it is worthwhile to consider incorporating some fun content into your marketing efforts.

Examples of fun content

The best examples of funny marketing content in the “memization” era of the Internet are, of course, graphics and GIFs, which are frequently accompanied by a smart, humorous commentary. Since almost everyone enjoys memes, it’s no surprise that both smaller and larger firms are using them more frequently in their marketing campaigns.

But that’s not all. Fun content can take other forms – from our experience some brands also use:

• funny videos – humorous films, like those from company life, which can boost brand awareness and can be produced quickly and affordably;
• jokes and word games –   jokes and puns that reference the goods or services provided or that concentrate on the sector being represented and may reveal a different side of the business;;
• brilliant real time marketing – superb  Real Time Marketing, or remarks on popular and current events that will let the business to continuously interact with recipients.

Fun content performs best on social media because it is brief, to the point, and frequently features current trends. Your promotional efforts on Facebook, Instagram, or LinkedIn may benefit greatly from it, and it may even serve as their basis.

How to use fun content without alienating potential clients

While using humorous material to build a brand can be quite successful, there are also some hazards involved. The jokes you employ must, first and foremost, be hilarious. Your message will only elicit a pitying smile and make fun of your company if you “do not feel” the humor of your audience or if you do not cater to their preferences.

If you want your fun content to be successful, know your audience and their sense of humor very well, keeping in mind that some jokes will resonate with older Internet users and others with members of generations X, Y, or Z.

For example;

• use slangs, but avoid obscene or unpleasant words;
• joke on the circumstance rather than individual people, especially prospective or existing clients;
• use viral memes or other humorous content appropriately to ensure that the readers can always understand it;
• ride on current trends and choose lighthearted subjects that will catch your audience’s interest;
• utilize nice, clever jokes that aren’t extremely political or touchy subjects;
• use funny contents sparingly to avoid detracting from your main goals and commercial objectives.

To laugh with customers, not at customers, is the core essence of marketing with fun content. Always have this at the back of your mind because any error could harm the reputation of your business.