The 2-minute rule – what is it and is it of use to copywriters?

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The 2-minute rule will help you organize your work time better, although you can also apply it in your private life. It is an effective and extremely simple method that really works. Thanks to this, you will stop postponing your duties for later, you will make better use of your day, which will also positively affect your well-being. What is the 2-minute rule and how can it help a copywriter?

The 2-minute rule – what is it?

The 2-minute rule is to immediately complete any task that can be completed in no more than 2 minutes.

Thanks to this, you will be able to avoid the accumulation of responsibilities that can cause frustration and overwhelm. Very often it happens that just thinking about whether to do a given task takes us more time than its implementation. That’s why it’s not worth postponing small tasks for later, but doing them on an ongoing basis. This way you save time and gain peace of mind.

The 2 Minute Rule is part of the Getting Things Done (GTD) productivity method of collecting and managing a list of tasks and projects by prioritizing them and dividing them into smaller subgroups. Of course, to use the 2-minute rule, you don’t have to decide to implement the entire GTD method.

What will you gain by applying the 2-minute rule?

Applying the 2-minute rule will bring you many benefits, especially if you are prone to procrastination, i.e. postponing responsibilities.

You will gain more time for other tasks, reduce stress, because you will have less things “on your mind”. In addition, you will increase your level of self-satisfaction.

Small tasks can be very treacherous. Due to the fact that they are simple and seem trivial, we usually do not choose to write them down in the calendar, but simply remember them. Meanwhile, keeping such information in your head can be a pain. When you leave tasks to do in your memory, you will most likely not be able to concentrate sufficiently on other responsibilities. Little things put off in time will occupy your mind until you do them or completely forget about them.

Benefits of using the 2-minute rule:

  • stress reduction;
  • contentment and satisfaction with the work done;
  • greater motivation to act;
  • mind relief;

The 2-minute rule in the work of a copywriter

First of all, you need to make a list of tasks and estimate the time it will take to complete them.

Then select the ones that will take you no more than 2 minutes and do them right away. This way, your to-do list won’t be overcrowded and you’ll be more relaxed. Have you received an e-mail? Reply to it immediately after reading it. Do you want to book a room for a meeting or discuss an important issue with a client? Don’t put it off for later, make a short phone call and get it over with.

The 2-minute rule should be adapted to the specifics of work and individual needs. You can start using it right away, no special preparations are needed.

The work of a copywriter is quite specific, because it usually requires a lot of creativity. Writing an interesting article or creating an original advertising slogan are activities that require time and focus. However, there are also small tasks that are worth doing right away.

The 2-minute rule is an effective technique that can be very helpful in the work of a copywriter, but not only that, the 2-minute rule will enable you to perform short tasks on an ongoing basis, which will allow you to increase work efficiency and achieve better results.


  • The 2-minute rule is to immediately complete any task that can be completed in no more than 2 minutes.
  • This way, you save time, lower stress levels and gain greater self-satisfaction.
  • The 2 minute rule is a great method for people who struggle with procrastination.
  • The 2-minute method can help in the work of a copywriter and in other professions.

Olayinka Oni

I am a versatile content writer and copywriter with over 3 years of intense work experience. In addition to writing marketing copies, website contents, articles, blogposts, UI/UX contents, product descriptions, social media contents, and landing pages, I'm also skilled in Search Engine Optimization (SEO), digital marketing, and business development.

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