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We write about copywriting, marketing and everything related to content.

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06.11.2023 Marketing E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 4 min

Pull vs. Push marketing – aka marketing ying-yang
Mabel Onyeachonam
03.11.2023 Marketing E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 3 min

Characteristics of copywriting for large companies – what are they and how do you address them?
Lordson Okpetu
02.11.2023 Marketing E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 5 min

User Generated Content – marketing and image in one
Oluniyi Akande
01.11.2023 Marketing E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 3 min

Microcopy – what is it and when should you use it?
Oluwaseun Bakare
31.10.2023 Positioning E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 4 min

Topical authority – why is it worth caring about?
Lordson Okpetu
30.10.2023 Positioning E89DD94E-9F48-4CA8-9976-1977400B5C07 Created with sketchtool. 5 min

How does Google search work?
Barakah Alim

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